Live Nation partners with NSW STI Programs Unit

Live Nation has announced a partnership with NSW Health to engage with youths about sexual health.

The NSW Government’s Sexually Transmitted Infections Programs Unit launched a campaign titled Play Safe in April to encourage responsible sexual behaviour and regular testing for Sexually Transmitted Infections (STIs) in young people aged 15–29.

The Unit’s partnership with the promoter juggernaut will use music as a platform to start conversations about sexual health in NSW. Play Safe activation will feature at Live Nation-presented concerts, its online platforms and ticketing outlets.

Michael Coppel, President and CEO of Live Nation Australia and New Zealand, said: “Through the power of Live Nation’s live music offering, NSW Health is able to connect with its key audience in a direct and engaging way. Live Nation is proud to join the movement and help spread the word about sexual health.”

Dr Chris Bourne, head of the NSW Sexually Transmitted Infections Programs Unit, said: “75% of STI notifications in NSW were reported in young people in the last year, so it’s a very big issue. We know from research with young people, that just being told to get tested for STIs and use condoms when having sex is not enough to improve sexual health. We need to do more.

“Our partnership with Live Nation will enable us to promote the Play Safe messages directly to young people on this important area of their lives and health.”

The partnership, brokered by Sydney-based entertainment partnerships agency mixitup Australia, follows Live Nation’s teaming with Qantas, American Express and Starwood Hotels and Resorts.