Live Nation goes deeper with NAB in Australia

NAB customers are about to get a whole lot more bang for their buck as part of the bank’s new agreement with Live Nation Australia.

From early access to tickets for select tours and events, to discount ticket offers, venue activations, premium experiences, tour sponsorship and unique content, this partnership will provide NAB customers will benefit across music, family events and comedy tours and events.

Roger Field, CEO of Live Nation Australia said:

“Through our partnership with NAB, we have been able to help them deliver a program that recognises customers for their loyalty by giving them exclusive access to live experiences not just in music, but also across our growing family entertainment and comedy segments.”

Roger Field

NAB Head of Media and Partnerships, Thomas Dobson said:

“We’re delighted to extend our partnership with Live Nation Australia, and continue to offer our customers access to amazing live music and entertainment experiences.”

The agreements marks a new era for the NAB/Live Nation partnership. The pair entered an agreement in 2015 and have produced a series of unique experiences for NAB customers, from activations at the biggest stadium and arena tours, through to tour sponsorships with Pop-up Globe and Mister Maker.

This article originally appeared on The Industry Observer, which is now part of The Music Network.