Lip Smacker sponsors Meghan Trainor’s ’The Untouchable’ tour
PRESS RELEASE:
Lip Smacker, the beloved lip balm brand known for its authentic flavors and delicious scents, is proud to mark a new chapter in its continued commitment to bringing smiles to girls of all ages. The Markwins Beauty, Inc. brand will sponsor the highly anticipated US 2016 Untouchable Tour of multi-platinum singer-songwriter,Meghan Trainor. Lip Smacker’s partnership with the winner of the 2016 Grammy for Best New Artist is the brand’s latest stride to honor young female trailblazers.
With over 40 years of girl power history, Lip Smacker is committed to empowering girls to reach their full potential while also recognizing those who accomplish milestones in their industry. In line with Lip Smacker’s mission, Meghan Trainor is continuing to conquer the music industry with her powerhouse voice and distinguishable lyrics that celebrate individuality and strength. Trainor, who broke out in 2014 with her #1 Billboard Hot 100, double-platinum debut single “All About That Bass,” kicks off her latest headline tour in July where she will perform all of the hits from both her platinum debut ’Title’ and recently released sophomore album ’Thank You.’
“Meghan is an incredibly talented artist who serves as an inspirational leader through her music,” said Bill George, President of Markwins Beauty Brands. “Lip Smacker is a brand that stands behind the goals and achievements of our customers, whether big or small. Staying true to our history, we’re honored to be joining Meghan for the next step in her career where we will celebrate this exceptional artist who is inspiring women everywhere.”
“I’m soexcited to have Lip Smacker join me on The Untouchable Tour,” said Trainor. “Not only am I a fan of all the different delicious scents and flavors, but I also love their commitment to empowering young women and girls!”