KISS’ Paul Stanley launches lifestyle brand
PRESS RELEASE:
Paul Stanley, Co-Founder and singer/songwriterof legendary Rock and Roll Hall of Fame band, KISS, has teamed up with the musicindustry's leading branding and social media marketingcompany,Epic Rights, todevelopand launch Stanley's all new lifestylebrand,Paul Stanley: Royals & Rebels,at the Licensing Expo inLas Vegasin June. The announcement was made today by Epic Rights CEODell Furanoand Paul Stanley.
From Stanley's signature designs of musical instruments to his fine art paintings, both of which have generated millions in sales, the brandPaul Stanley: Royals & Rebelsis synonymous with fashion forward, cutting-edge style and an independent spirit. Epic Rights has been charged with building thePaul Stanley: Royals&Rebelsbrand into a new licensing program, including men's fashion apparel and accessories, footwear, food,spirits, home decor, cookware and more. Epic Rights anticipates debuting thePaul Stanley: Royals & Rebelsbrand at retail in fall 2016.
"Paul is the definitive Rock Renaissance man with a sense of style in arts, fashion, design and food thatis unrivaledin the music industry. Hiscreativity, marketingsavvyand personal styletruly sets him apart," said Furano.
"Over the years, Dell and I have worked closely on the strategic developments and partnerships on the KISS brand, as well as more recently with Rock & Brews and my paintings," said Stanley."I am excited to watch Dell andEpic Rights' great team of branding professionals seek out and findopportunities and outlets that will reflect alifestyleand point of view that I am passionate about and do it imaginatively and creatively in the years to come."
Stanley, one of rock's most acknowledged and respected front men as lead singer and guitarist for KISS, is a driving force and unwavering voice for the Rock and Roll Hall of Fame-inducted band. Ensconced in the media as both an unequivocally sophisticated fashion trendsetter and creative visionary, Stanley has designed KISS costumes, album covers and stages in addition to its iconic KISS logo, instantly recognizable around the world for the past 40 years!
As an author, Stanley's autobiographyFace The Music, soared to #2 on the New York Times Best Seller List. His concept forRock & Brews, an energized dining and entertainment venue continues to expand with new locations being launchedaround the country. Recently, bothStanley and Gene Simmonswere recipients of the ASCAPFoundersAward, a prestigious honor given to songwriters and composers who have made pioneering contributions to music by inspiring and influencing their fellow music creators. Each recipient is a musical innovator who possesses a unique style of creative genius, which will enrich generations to come. Additionally, Stanley was honored at the Open Hearts Foundation Gala for his direct involvement in both raising funds to pay for needed surgeries for children afflicted with various birth defects and giving support to the parents of those children.