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News June 9, 2022

Katy Perry Fronts Latest Local Menulog Campaign

Senior Journalist, B2B
Katy Perry Fronts Latest Local Menulog Campaign

International pop star Katy Perry is the latest big name to become the face of Australian-born food delivery brand Menulog.

Perry’s stint comes after the high-profile campaign featuring Snoop Dogg, who offered his own take on the brand’s “Did Somebody Say…” jingle.

Alongside Snoop Dogg’s jingle, various local Australian artists became a part of the campaign, offering their own spin on the tune, including Baker Boy, Kirsten Salty, D’Arcy Spiller and Big Twisty.

It is understood the brand is keen to do more local iterations of the jingle and campaign off the back of Perry’s involvement.

The full video clip for Perry’s Menulog song screened during Wednesday night’s State of Origin clash. It was directed by iconic music video veteran Dave Meyers, who previously created videos for Perry’s hits “Swish Swish” and “Firework”.

The music and lyrics were co-created by Perry, Kris Pooley, creative agency McCann London and the team responsible for the original “Did Somebody Say Feat. Snoop Dogg” track.

Perry said working with Menulog was a really fun and natural experience.

“Coincidentally, most of my records and eras have food undertones to them, from strawberries to peppermints to now mushrooms,” she added. “Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits and food puns sung over a catchy tune.”

Katy Perry stars in Menulog music video

Simon Cheng, marketing director at Menulog, noted both the success of the Snoop Dogg campaign and the sheer scale of the one hitting the market now.

“We really were blown away by the success of “Did Somebody Say Feat. Snoop Dogg. It put the Menulog brand firmly on the cultural map, anchored the message that Menulog is the answer to all good cravings, and connected us with audiences, building brand love and consideration in a fiercely competitive sector,” he said.

“While we’re launching with a blockbuster TVC, this is a global creative brand platform running across 19 markets in 20 languages, and underpinned by a comprehensive through-the-line activation strategy.

“Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. It’s the perfect partnership to continue building the instinctive connection between Menulog and the joy of food delivery.”

Campaign Credits

Advertiser: Just Eat Takeaway
CMO: Maurine Alma
VP Global Brand: Susan O’Brien
Global Head of Brand & Campaigns: Stuart Eaton
Global Principal Brand & Campaigns: Nikita Lensink
Global Senior Brand & Campaign Manager: Niall Barrow
Global Senior Brand & Campaign Project Manager: Kim Butler
Global Brand Project Manager: Georgie Maude
Global Senior Campaign Localisation Manager: Clementine Heintz
Global Campaign Localisation Manager: Jaime Bañares Olmo
Global Lead Social Media: Richard Burgess
Global Social Media Manager: Tiago de Sousa
Global Head of Brand PR: Ania Bielecka
Global Lead PR: Sam Bristowe
Global Head of Design: Emily Ford
Global Senior Art Director: Emma Williams
Global Creative Producer: Zara Ballantyne-Grove
Global Head of Media: Florie Roudet
Menulog Marketing Director: Simon Cheng
Menulog Head of Brand: Fiona Bateman
Menulog Brand Manager: Mark Nicholls
Menulog Head of Communications: Simone Prideaux
Menulog PR Manager: Duncan Fredericks
Menulog Social Media Manager: Perry Neilson

Creative Agency: McCann London
McCann London Co-Presidents and McCann UK CCOs: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: Ben Buswell & Jo Griffin
Managing Partner: Tommy Smith
Senior Account Manager: Joely Buxton – Smith
Planning Director: Natalie Lau
Project Director: Steph Dix
Head of Design: Lisa Caranna
Senior Designer: Danny Elliott

Production: Craft London
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Senior Producer: Gabrielle Flanagan
Producer: Jacob Gardner
Senior Implementation Director: Aurelia Aziza
Senior Implementation Manager: Alexandra Parker
Senior Print producer: Liam White
Music Supervision: Chris Graves
Business Affairs: Valerie Boyce
Senior Editor: Douglas Flockhart

Hero Casting: Talent Republic
CEO & Founder: Anne Batz
Managing Partner: Charlie Powell
Senior Account Executive: Ella Barker

Media
Handled by UM

Local PR
Poem Group

Local Social Media
Connecting Plots

Local Creative
McCann Australia

Production Company: Radical Media London
Director: Dave Meyers
DOP: Scott Cunningham
Production Designer: Francois Audouy
Executive Producer: Ben Schneider
Producer: Connor Hollman
Line Producer: Dave Bernstein
Production Manager: Kristi Fiore
1st AD: Dave East

Post Production
RPS Editor: Alyssa Oh
Final Cut Editor: Amanda James

VFX – Mathematic
Executive Producer: Rebecca Rice
VFX Producer: Alan Portillo
Post-Producer: Mikaella Zarka
Lead Vfx / Flame Artist: Fred Brandon
Flame Artists: Hugo Aymerich, Samuel Roux
CG Supervisor: Yann Glica
Lead Compositing Supervisor: Sonia Ferreira
Compositing: Francois Vico, Nicholas Dunn, Ronan Dumesnil, Boris Duong, Romain Vallée
Lookdev: Alan Bauge, Lorine Guyard, Orlane Brouillet, Renata Marval
VFX shoot Supervisor – Robert Olsson
Fx Lead: Bertrand Garnier
Lighting: Vincent Labis
Illustrator: Virginie Krypriotis
Animator: Romain Segaud

Photography
Photographer: Vijat Mohindra

Colour – CO3
Colourist: Steffan Perry
Executive Producer: Ellora Soret
Colour Producer: Chris Anthony

Music
Track: Back from the Club (Sandwich)
Artist: Katy Perry
Composers: Katy Perry, Kristopher Pooley, Ginger Pooley, Toni Robinson, Adam Smyth, Ben Smith, Sylvia Robinson,
Gwendolyn Chisolm, Cheryl Cook & Angela Brown
Label: Capitol Records
Publishers: When I’m Rich You’ll Be My Bitch, Pooley Music, Sting & Tins, Sentric Music & Sugar Hill Music (IQ Music)

Audio
Music Co-Supervision: String and Tins
Audio Post Production: String and Tins
Sound Engineer: Adam Smyth
Audio Post Producer: Eimear Ní Ghuaire

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