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Sync Watch October 26, 2021

Sync Watch: Kmart calls on Aussie artist Jerome Farrah for Christmas campaign

Senior Journalist, B2B
Sync Watch: Kmart calls on Aussie artist Jerome Farrah for Christmas campaign

With Christmas just two months away, brands across the country are gearing up to get Australians spending this festive season.

As part of the early Christmas push, retailing giant Kmart has released its campaign, which features Jerome Farrah’s rework of Stevie Wonder’s ‘One Little Christmas Tree’.

The campaign was created by agency DDB Melbourne, with music by Level Two Music.

DDB Melbourne’s executive creative director, Psembi Kinstan, said the tune is a hit.

“Kmart is an Aladdin’s cave of surprises and amazing products throughout the year, but especially at Christmas,” Kinstan added.

“Stef [Hunt] and the team [at Exit Films] have done a great job showing what those Kmart products can enable in our homes and lives simply, colourfully, and joyfully this Christmas.”

Kmart’s chief customer officer, Lil Velis, said the campaign celebrates the brand’s purpose of making everyday liver brighter.

“This Christmas, we want to create a deeper connection with our customers by celebrating what makes each of us unique and the community connection that bonds us all,” Velis added.

The campaign launched over the weekend and will run across TV, cinema, out of home, radio, online and social until Christmas Day.

Campaign credits:
Chief Customer Officer: Lil Velis
Creative Design Manager: Nicole Hayes
Digital Creative Manager: Ryan Purcell
Brand Specialist: Charlotte Gergley

DDB Melbourne
Group Executive Creative Director: Psembi Kinstan
Creative Director: Erica Stevens
Senior Art Director: Rebecca Morriss
Senior Copywriter: Jake McLennan
Head of Integrated Content: Renata Barbosa
Senior Lead Producer: Sonia McLaverty
Group Managing Director: Mike Napolitano
Senior Business Director: Sarah Newell
Business Director: Hayley Kroon

Exit Films
Director: Stefan Hunt
EP: Leah Churchill- Brown, Declan Cahill
Producer: Alexandra Taussig
DP: Campbell Brown
Art Director: Jen Waters

Edit House/Editor: The Editors / Leila Gaabi
Sound: Bang Bang Studios / Sam Hopgood
Music: Level Two Music / Karl Richter / Mel Jong


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