Beth Appleton joins Jaxsta as chief marketing officer

Former general manager of Warner Music Australia Beth Appleton has been appointed as the chief marketing officer of music crediting database Jaxsta.

In her new role, Appleton will be responsible for Jaxsta’s long-term communications and marketing strategy ahead of its return to being a paid service on July 27.

Appleton will commence her new position on Monday July 12, and will be based at the company’s Sydney offices.

Jaxsta co-founder and CEO Jacqui Louez Schoorl described Appleton’s expertise within the music industry as being invaluable and welcomed her to the team.

“Beth’s extensive experience and tenure within the industry truly speaks for itself. Her reach and impact is demonstrated through her work with global stars such as Ed Sheeran, Bruno Mars and Michael Bublé, and local Australian talent including Thelma Plum, Morgan Evans and Jack Gray.

“We are beyond thrilled to welcome Beth to our team as we enter this exciting growth phase of the company.”

Appleton noted the importance of Jaxsta’s business model in a constantly evolving industry landscape.

“I am a firm believer in teamwork, and every song is the beautiful outcome of creative teamwork,” Appleton said.

“Jaxsta uses official sources to credit all those involved in the creation of music, a critical mission in our ever more complex musical landscape. By showcasing all musical creatives and delivering complete and verified data, Jaxsta is creating opportunities for talent in all areas of music.

“I am so excited and proud to be joining Jaxsta as CMO as we work together to facilitate incredible possibilities for our global music community.”

Before ending her tenure as general manager and senior vice president of marketing at Warner Music Australia in May, Appleton served as senior vice president of global marketing at Warner Music Group in the UK, and has formerly held roles with Universal Music Group and V2 Music.

Appleton was widely considered to be a frontrunner for the vacant CEO position at Sony Music Australia following Denis Handlin’s dramatic exit from the company last month, however that now appears to be off the cards.