Former Vice staffer James Di Fabrizio joins The Brag Media
The Brag Media has appointed James Di Fabrizio, a former Creative Manager at Vice, as its Creative and Campaign Director.
Based in Melbourne, Di Fabrizio is responsible for managing and creating commercial content across The Brag Media’s six titles, including Tone Deaf, The Brag and Rolling Stone Australia.
James Di Fabrizio
In his previous roles at Vice Media, both as an Editor and a Creative, James Di Fabrizio developed branded campaigns for Gucci, BMW, Tourism Australia, World Vision, and Adidas.
The Brag Media’s Chief Revenue Officer Joel King said:
“James’s ability to demystify complex campaign strategy and content objectives internally strengthens our services team,” said King. “His experience in creating concepts that align with client objectives while engaging audiences will deliver value to our partners immediately.”
Di Fabrizio said he was delighted to be joining the music and entertainment publisher.
“Taking on Creative and Campaign Director with The Brag Media is somewhat of a ‘dream job’. The titles they represent—from Rolling Stone through to Variety and beyond—offer immense potential for creative growth and development,” he said. “I’m lucky to work alongside an excellent team.
“As the year progresses, I’m looking forward to getting a few ‘big idea’ campaigns across the line, as well as enhancing our creative offering from a grassroots level,” he added. “I’ve long felt that music and culture are largely synonymous. With that in mind, the potential for meaningful storytelling at BMG is huge—that’s what will guide me throughout this process and that’s what gets me excited about being here.”
In October last year The Brag Media announced its deal to exclusively represent Australia and New Zealand audiences for Variety. In Australia, the trusted source of entertainment business news reaches over 600k Australian eyeballs every month.
The Brag Media’s revenue grew during 2020 – despite COVID-19’s affect on the media sector as a whole – and the company has continued to make hires.
The market has been desaturated as global players have reduced teams due to the pandemic and with local management and investment The Brag Media is positioned to continue expansion with a number of new partnerships set to be announced in Q2.
This article originally appeared on The Industry Observer, which is now part of The Music Network.