Hell hath enlarged herself, Baby Shark NFTs are on the way

Evil spiritual forces are among us, the first-ever Baby Shark NFT collection will debut this week.

The NFT collection is a collaboration between Pinkfong’s parent company SmartStudy and Sony Music Entertainment/Relentless Records.

The six-piece collection, which will debut Wednesday at 10:30AM AEDT, includes one unique (1/1) piece and five limited edition pieces. The malevolent artwork will feature Baby Shark and his family in original, loop-able animations. Each artwork will be soundtracked by the sinister ‘Baby Shark’ song.

If anyone can provide any clarity on who exactly the target audience for NFTs is, my ears are open.

According to a press release, the unique piece, titled ‘Baby Shark No. 1’ is a one-minute long digital NFT in which our protagonist will journey “through a newly reimagined dream-like underwater world, seen through a lens that portrays Baby Shark in a captivating new light.”

The piece will be soundtracked by a reimagined, “classically composed, bespoke, electronic movement” of the original song. The winner of the piece will receive a custom vinyl.

“This marks the beginning of our venture into the world of NFT, an important next chapter of Baby Shark’s journey,” said Pinkfong USA CEO Bin Jeong in a statement. “As a sensation born on the internet, it is a natural progression for Baby Shark to embrace NFTs and we are thrilled to share the experience with the community.”

Since its June 2016 YouTube debut, ‘Baby Shark’ has become the most-watched YouTube video of all time, with over 9.7 billion views. It has received Diamond certification from the RIAA based on sales of more than 11 million copies; and peaked at No. 32 on Billboard’s Hot 100.

MakersPlace co-founder and CEO Dannie Chu added, “Over the last year we have seen strong demand from our community for music-inspired NFTs. We want to expand our offerings in this space by providing the platform, tools and curatorial support to help bring great audio-visual works to life on the blockchain.”

This article originally appeared on The Industry Observer, which is now part of The Music Network.