Good Intent Unveils Third Annual Greater Good Grant (EXCLUSIVE)

Music services business Good Intent is bringing back Greater Good, the independent artist program that provides the recipient with a cash boost and a batch of career-furthering services.

Now in its third year, the initiative boasts an expanded circle of partners, including Zenith Records (vinyl package), Media Arts Lawyers (legal consultation) and White Sky (accounting consultation), along with returning supporters from previous years, from Studios 301 to Billy Zammit, Make Merchandise, PLAKKIT and Ben Mitchell.

The pack is said to be valued at over $25,000 and includes a $4,000 cash grant to develop the act’s career.

Greater Good

“This all started with our passion for championing Australian music that we love, and we’re fortunate to be in a position to be able to give back to our community, connect dots and provide advice for artists on their journeys,” explains Good Intent chief operating officer Rick Bridgman.

“It’s challenging to catch a break in today’s climate, so we’re truly stoked with this years offering and linking up on a bigger pack with our partners.”

Last year’s recipient was PENI PARKER. 

“Every single element of the prize was so helpful to my year and allowed me to get to work with creatives, that I normally wouldn’t have the budget for as a fresh artist,” the punk rocker comments in a statement.

With the victory spoils, PARKER went on to release the single “Disrupt,” which can be streamed below.

The prize support network weighed in for “some great advice,” she continues, offering “insight into digital marketing” and “started me off with some big wins with playlisting, radio play, some fun interviews and even rotation on triple j Unearthed.”

Applications for Greater Good are now open.

For more information on the grant and how to apply, visit www.goodintent.com.au.

Good Intent offers a range of services across radio plugging, playlist pitching, worldwide blogs, digital marketing, label services, tastemaker club and radio promo, artist management, venue bookings and run a photography / videography studio Good Loco out of its Bulanaming/Marrickville-based office.

Clients include Anjunadeep, BMG, Bootleg Rascal, Chromeo (CAN), Close Counters, COTERIE, Destroy All Lines, DOPE LEMON, FANGZ, Future Static, JUNO, Pacific Avenue, RedHook and SOFT PLAY (UK).

The independent business this year celebrates its fifth anniversary with a night of live music next Monday, Sept. 4 at Black Bear Lodge in Meanjin/Brisbane, on the eve of the 2023 BIGSOUND summit. Entry is ticketed and free via RSVP.