Worldwide music export programs unite for Global Music Match
Breaking artists in new territories is more difficult than ever, but now a world-first collaboration between international music export programs is set to bring together 96 artists from 14 countries for Global Music Match.
Founding partners Sounds Australia, Showcase Scotland Expo, and East Coast Music Association (ECMA) of Canada are joined by 11 more export organisations and showcase events for the pilot.
Given the state of the world due to the coronavirus pandemic, the Global Music Match pilot has been created to help raise the profile of local artists in international music markets.
Using social media and peer to peer collaboration, Global Music Match launches today (Tuesday, August 25), run for seven weeks, and aim to increase networks, audiences and exposure for export-ready artists internationally.
The 96 acts from 14 countries have been divided into 16 teams, to ensure no two acts from the same country are placed together.
Over the next seven weeks, artists will ‘introduce’ one act from their team, engaging with them on social media to promote them to their fanbase, allowing their fan base to experience an act from another country they probably wouldn’t have heard of otherwise.
The Australian acts selected to get involved are:
- Charm of Finches
- Colin Lillie
- Fanny Lumsden
- Jessie Lloyd
- Kaurna Cronin
- Little Quirks
- Riley Pearce
- Saije
- Shelley Segal
- STAV.
- The Heart Collectors
- William Crighton
Glenn Dickie, export music producer from Sounds Australia, WhatsApp Wizard, Zoom Master and Coach Of The Coaches for Global Music Match said the process has been “incredibly rewarding having such a simple idea of connecting artists from Australia and Scotland grow into something global with nearly 100 acts from around the world involved.
“During these last few months, we have purposefully created initiatives that will develop and thrive beyond these times,” he explained.
“Global Music Match perfectly encapsulates our mission to connect Australian industry and talent to the world, whether it’s in-person at a showcase event or online.”
Two Aussies have come on board as team coaches, with Chloe Goodyear (Woodford Folk Festival) and Justin Rudge (Port Fairy Folk Festival) to bring their expertise to two Global Music Match teams.
The Global Music Match journey will be documented at globalmusicmatch.com and across socials at #GlobalMusicMatch.
The 12 Australian artists involved feature on a series of specially curated playlists, now available on Apple Music, Deezer, Spotify and YouTube.
Global Music Match will see the participation of Catalan Arts (Spain), ECMA (Canada), English Folk Expo, FOCUS Wales, Folk Alliance International, Iceland Music, LUCfest Taiwan, Music Estonia, Music Finland, Music Norway, Puglia Sounds (Italy), Showcase Scotland Expo, Sounds Australia and Spectacle vivant Bretagne (Brittany, France).