Foxtel announce new partnership with Live Nation Australia

Foxtel have announced a new partnership with Live Nation Australia which will bring its members unrivalled access to unmissable live music. 

The TV company also revealed their new-look loyalty programme Foxtel Rewards, previously known as Foxtel First.

With thousands of tickets to the best live entertainment, Foxtel Rewards will give access to extraordinary entertainment experiences across the most anticipated Live Nation Australia tours.

VIP experiences, meet and greets with the stars, invitations to exclusive pre-show parties, and reserved ticket allocations will all be made available to Foxtel Rewards members.

As Australia’s premier entertainment loyalty programme, members will be able to enjoy a huge lineup of local and global talent like never before – upcoming Live Nation tours scheduled to take place include the likes of Billie Eilish, Dua Lipa, Tim Minchin, Alanis Morissette and many more.

“At a time where live experiences are more valued and sought after than ever before, we’re thrilled to be partnering with Live Nation Australia and rounding out our strong loyalty offering with the most exclusive money can’t buy experiences for our customers,” Lisa Cronin, Director of Customer Marketing and Loyalty said.

“We are looking forward to bringing Foxtel Rewards members deeper connections to their favourite artists and the music they love,” Greg Segal, President of Brand Partnerships, Live Nation Australia said. “We know the Foxtel Rewards program will make these experiences even more memorable for members.”

Members will also be able to unlock premium film tickets, bonus and exclusive content, behind the scenes previews of their favourite shows, and money can’t buy experiences.

The Rewards scheme is free to join for all Foxtel residential customers in Australia with a set top box only (excluding from Telstra customers). Further details can be found here.

For more on this topic, follow the Live Music Observer or The Industry Observer.

This article originally appeared on The Industry Observer, which is now part of The Music Network.