Former MTV CEO invests in PopShack

Just four months after former President of Warner Music Entertainment Conrad Withey was announced as the CEO of PopShack, former Chairman and CEO of MTV Networks International Bill Roedy has invested in the company.

Theindependent artist development label/YouTube multi-channel networkhas welcomed Roedy as an investor and a non-executive director on the board. With immediate effect, Roedy will assist the company on wider strategic issues, across brand and entertainment alliances.

At MTV, Roedy led an operation of 200 channels, 20 brands in 200 countries, reaching a potential 2 billion people and leading the team which turned MTV into a multi-billion dollar business.

Roedy also brings with him experience from his years at HBO, where he was Vice President and was inducted as one of the pioneers of the cable industry.

Roedy said in a statement, "I remember 34 years ago there was a seismic shift in how things were done when MTV launched. It was pioneering and disrupted the system. I see this now with PopShack and the viewing audience who live on YouTube, finding and consuming content in a completely new way. PopShack is a business that has turned the old methods on their head. It's about working with and in partnership with an engaged and partnered audience. I'm delighted to be investing in the business and joining the board and look forward to contributing to the tremendous foundation that Conrad and his team have built so far, expanding what is already a compelling proposition to both consumers and brands alike"

Conrad Withey, CEO of PopShack added, “I am thrilled and honoured to have Bill investing in PopShack and joining our board. I can't think of anyone better to help us build PopShack into a global music entertainment network and I look forward to sharing his experience and insights from the early days at MTV as part of that process”.