Facebook signs licensing deal with Warner

Facebook have signed a licensing deal with Warner Music Group, a “holistic partnership” for the catalogue to be used in “social experiences such as videos and messages.”

This follows similar deals between Facebook and both Sony/ATV and Universal.

Eric Mackay, EVP, Global Digital Strategy, Warner/Chappell, said of the deal: “The team at Facebook is creating a truly innovative product and is showing real commitment to its participation in the growth of the music business. We’ve taken our time to arrive at the best possible deal, one that recognises the value that music creates on social networks, while empowering our songwriters to reach audiences around the world, in a way that will spark creativity and conversation among their fans.

“Our incredible catalogue of songs will be represented throughout Facebook’s platforms and we’re excited to work together to create new opportunities for both our songwriters and Facebook’s users.”

Ole Obermann, Chief Digital Officer, Warner Music Group, added: “Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists. Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped.

“This collaboration will lead to new possibilities for our artists, while enhancing the user experience across Facebook, Instagram and Oculus, and enabling people to communicate and express themselves using the music they love.”

This article originally appeared on The Industry Observer, which is now part of The Music Network.