EXCLUSIVE: Sydney’s RED mgmt inks worldwide deal with The Veronicas, reveals details of fourth album
Sydney’s RED mgmt have just inked an exclusive worldwide management deal with Aussie pop icons The Veronicas.
After announcing in 2017 that their much-anticipated fourth studio album was postponed, RED mgmt’s Grant Gillies has told TMN exclusively that Lisa and Jessica Origliasso are currently in the studio.
To all of our amazing supporters, we announced earlier this year we would release our 4th studio album in 2017, but due to personal circumstances out of our control, we have made the decision to hold releases till 2018.
Thank you for your ongoing love.
See you next year XX
— THE VERONICAS (@TheVeronicas) November 12, 2017
“Their brand is really strong, so it’s not a rebrand, but we do need to remind people of just how successful they are and how diverse they can be musically,” said Gillies.
Gillies first worked with The Veronicas in 2016 for Tina Arena’s ARIA Hall of Fame performance, who was also a client at the time.
He says that he “loved their appeal and their tenacity”.
“They’re in a good place, after 16 Top 10 singles they don’t have anything to prove, they don’t need validation… They are one of Australia’s most successful acts.
The Veronicas are the only Australian act in the past four years to have two #1 ARIA singles: You Ruin Me and In My Blood.
They have more than 500 million streams, as well as Top Ten hits in The UK, USA and throughout Europe and Asia.
“That said, part of their appeal for us was that they have so much still to give, and they’re at a really interesting place right now. They’re really in their prime as performers and as songwriters, and we want to build on that even further,” he continues.
Gillies reveals that the sisters are working on their fourth album with writers and producers from Australia, New Zealand, UK, Sweden and America.
“It’s a mix of very established experienced writers and some young emerging talent.”
In terms of their sound evolution since their debut into music in 2004, Gillies thinks that their new sound will “come as a bit of a surprise to a lot of people.”
“One thing that we have discovered during the recording process is that everyone has their own idea of ‘The Veronicas’ sound’… however, how can you compare Untouched to You Ruin Me and In My Blood? Aside from saying they are all great songs, but they are hardly the same sound.
“I think there’s a bit of mystery around Lisa and Jess as individuals. It’s great that they’re not too accessible but it also means people haven’t seen just how funny and smart they are, so we’d like Australia to get to know them a little bit more with this next project.”
Looking to the future, Gillies says that outside of the music realm they are considering television and film possibilities, as well as ethical product projects and social advocacy.
“Last month we announced The Veronicas as ambassadors for Dementia Australia, they work with Sea Sheppard and we will continue to explore causes that are important to them,” shares Gillies.
Operating since 2013 with directors Grant Gillies and David Gillett at the helm, RED mgmt’s clients have included Nat Conway, Danielle Spencer, Jimmy Rees and Tina Arena as well as TV, entertainment and festival brands.