EXCLUSIVE: Meet Enya Angel, “the Vodafone Girl”
According to a cannonade ofsocial media posts,Vodafone’s latest effort to pitch its network upgrade isn’t resonating with consumers. TMN chats to the star of the commercial, ayoung musician whose tale of distress piqued the interest of Vodafone Australia’s marketing team.
The 30-second TVC features Enya Angel, the Melbourne-based University student, and dance music vocalist, who recently relocated from Sydney, and is now getting recognised as she walks the streets of South Melbourne.
“I went into the coffee shop that I always go to, and one of the girls who’s seen me a lot there, was looking at me and was like, ’I recognise you.’ I’m like, ’Yeah, I come here a lot.’ She’s like, ’No. No. I’ve seen you on TV. You’re the Vodafone girl!’ I was like, ’Well, okay’.”
Enya, who was looking for work after her move south, spotted a posting on StarNow.com. Vodafone was searching for customers with compelling and authentic stories for a national marketing campaign spruiking their much-needed network upgrade.
“They got back to me straight away. I went in for an audition, and they filmed me talking about myself. And then the next week I got a call saying that the producers wanted to interview me. After that, they told me I had the job.”
Talking exclusively to TMN, Enya said she is about to release “a really exciting new psytrance track” with local DJ’s Dimatik and Ubjerjak’d. An opportunity, according to Enya, that came about from the demo that led the vocalist to appear on our small screens, at least once every 15 minutes.
“This collab with Dimatik and Ubjerjak’d came about because Dimatik heard my vocals on another collab associated with the one referenced in the Vodafone ad,” she said. “I wouldn’t have gotten the Dimatik and Uberjakd collab without the other events occurring.”
And thank goodness for Vodafone’s newly improved 4G capabilities, because Enya was “freaking out” and “needed to download HUGE amounts of gigabytes”.
Most hated ad at the moment. Enya and her ’huge amounts of gigabytes’ #Vodafone #plebiscite rant continues… pic.twitter.com/iygvk1Lva6
— Miss Bel (@miss_bel) September 13, 2016
A quick search on Twitter and it seems Australians are unanimously asking the same question; why did Enya need so many gigabytes?
“Okay. For some reason, people are asking me this. When you have a raw song file, especially from a DJ, they’re WAV files,” she said. “Some of them are six gigabytes, or they send you all the different stems for each of the files so that he can work with the base track, the full track.”
Under strict instruction from her “frantic” Canadian-based manager and musical collaborator, Enya had just “two hours to get a demo done and sent off to a major label”.
Image Source: Supplied
Photography: Alycia Angel Photography
Photography: Alycia Angel Photography
On the reaction to the commercial, Enya told TMN: “I hate ads, which is really funny. I’m on the Vodafone ad, but I hate ads, so that’s why I like Netflix… Hey, my ad is really good.”
Enya has 18 unreleased tracks, five with top Australian DJs and, wrote and performed the recently released official theme song for Electric World Festival in Austria, Enough.
“I sang and wrote the anthem for that,” she said. “That just came out in their official album, and then there’s the official remix playlist on Spotify with all my vocals and all the remixes from DJs around the world, with my vocals. That just came out last week, which is very exciting.”
Perhaps Enya’s music will, in months to come, outshine her stint as ’the Vodafone girl’. But for now, it’s evident that she’s enjoying the attention it’s bringing to her music career.
“I was getting my nails done in this salon in South Melbourne. They had the TV on, and it was the weirdest thing ever, but they put the sound up, and suddenly my voice came on. I was just like, ’Oh my God. No.’ I went bright red.
“My sister was with me. She was like, ’You’re on TV!’ She just yelled it to everyone.”
The Music Network
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