EXCLUSIVE: Kingdom Sounds add HOME, and Crescent Amphitheatre to their roster
Kingdom Sounds have expanded their agency, adding the legendary HOME, and Parramatta’s massive Crescent Amphitheatre to their roster, with a number of events to be announced across both venues in the coming weeks.
For those unaware of the Parramatta venue, the Crescent Amphitheatre is an 18,000 capacity venue, which has hosted Symphony Under the Stars, Sydney Festival, the late Harvest festival (bring this back, please!), the city’s annual Australia Day celebrations, and the recent FOMO festival.
“What initially drew us to the venue was its incredible stage; and its scale – there’s no other natural amphitheatre of its size in Sydney,” says Kingdom Sounds’ Steve Sewell, “I’ve been to events at The Crescent before and the energy is incredible.
“We will bring energy, passion and excitement to this venue,” Sewell continues, “and explore the diversity and versatility of events that can be held here. We are excited to work with the solid team at Parramatta Park. Together, we’ll be looking to triple the amount of events held here – with many exciting shows already about to be announced.”
Considering Parramatta is fast becoming one of the cultural hubs of Sydney, as real estate prices drive smart, creative people further from the Sydney CBD, Kingdom Sounds are looking to expand the venue to house more single-stage festivals and international acts.
“Ultimately, the site serves as a blank canvas – for those who have a clear vision of their event and need a space with strong foundations, and the intrinsic understanding of large-scale events, to house their event in.” Sewell says, referencing Brisbane’s Riverstage as a similar venue.
Likewise, they are planning to shift HOME from a strict EDM-type venue to something more broadly appealing.
Sewell explains: “There’s a high demand right now for large-capacity venues, particularly ones happy to nurture electronic music, and HOME takes the crown here – coupled with its amazing location, the possibilities that can be afforded by its versatile layout, and its rich history of gigs…it’s a booking agent’s dream venue.
“We want HOME to be the go-to venue for Sydney shows. Not only is the location world class, but transport is set up perfectly given it’s in the heart of a major tourist destination. It’s also a great space for touring artists to experience – their green rooms have views over Sydney Harbour!”.
This article originally appeared on The Industry Observer, which is now part of The Music Network.