Eminem’s ‘Killshot’ video breaks YouTube record for hip hop debut

The video for Eminem’s Killshot generated 38.1 million views on YouTube in its first 24 hours.

According to the platform, it’s the biggest debut by a hip-hop video, and third biggest overall in YouTube’s history.

Part of the video’s click success is that, as a diss to Machine Gun Kelly and a response to MGK’s Rap Devil, features Kelly’s face with both a target and a giant X over his eyes.

Kanye West and Lil Pump, meanwhile, both broke their own all-time 24-hour view records with the debut of the collaboration I Love It.

The video generated 13.9 million views in its first 24 hours.

MGK’s Rap Devil entered the US Top 100 at #13.

It was a response to Eminem’s Kamikaze track Not Alike.

The video is sitting at 74 million views on YouTube and is #1 trending at the time of writing.

Killshot makes fun of MGK’s hair and compared him to nine-year-old social media phenomenon Lil Tay.