Sync Watch: Drumstick uses Ginkgoa’s ‘Boy Bounce’ to create summer vibes

Ice-cream brand Drumstick has released its summer campaign, which is backed by Ginkgoa’s track ‘Boy Bounce’.

SDWM is the creative agency behind the campaign, with creative director James Orr explaining the music choice to TMN.

“‘Boy Bounce’ was a no brainer. As soon as we all heard it, we knew it was the track. We actually used it as the background music on shoot day, and it cemented our love. It’s catchy, positive and feels like summer,” he said.

The agency said after a tough 2020, the ‘Summer’s Here’ campaign aims to remind people that summer isn’t just a season, it’s a mindset.

“Drumstick has always been at the heart of Australian summer, so it’s been a lot of fun to create the ‘Summer’s Here’ platform and remind a new generation of Australians that summer is only a rip, lick and a bite away with Drumstick,” Orr added via a statement.

Head of marketing at Peters Ice Cream, Andrea Hamori, said the team at SDWM did a fantastic job of bringing the universal feeling of summer, and the very essence of the brand, to life.

“Summer is a time to enjoy yourself, connect with each other and create iconic memories – and that’s exactly what Drumstick is all about.” she added.

The campaign with Ginkgoa’s track will run across free-to-air and subscription TV, and there will also be digital, social and out-of-home executions.

Campaign Credits:
Client – Peters Ice Cream
Head of Marketing – Andrea Hamori
Design Lead – Damian Kelly
Brand Manager – Tara Cook
Creative Agency – SDWM
Creative Founder – James Orr
Creative Founder – Elle Bullen
Design Founder – Jake Turnbull
Business Founder – Jarrick Lay
Copywriter – Alberta Gunner
Designer – Bella Plush
Project Coordinator – Caterina O’Brien
Producer – Kristy Fransen

Production company – Sweetshop
Director – Kate Halpin
Producer – Tom Davies
Managing Director – Edward Pontifex
Executive Producer – Greg Fyson
DOP – Campbell Brown
Post Production – Arc Edit
Post Producer – Michaela Fenton
Editor – Lucan Baynes
Colourist – Matt Fezz
Flame Artists – Heather Galvin
Stills Production – Accordion
Photographer – Christopher Tovo
Producer – Greg Toolen
Producer – Adam Litchfield
Retoucher – Jamie Phillips