DMA’S Are Heading For Dream Start On U.K. Chart

DMA’S are doing some real damage on the U.K. midweeks with their fourth album, How Many Dreams?

According to the Official Chart Company, the Australian-made, Britpop-channeling trio is set for a No. 3 debut, behind titles from Boygenius and Melanie Martinez.

If it holds its course, it’ll give DMA’S a career-best chart position in the U.K., a top 5 global market. And an exceptional story for an Aussie independent band signed to an Aussie independent label.

How Many Dreams is released through Johann Ponniah’s I Oh You, the reigning independent label of the year at the AIR Awards, and the only three-time winner of the category.

DMA’S are travelling in a van across the U.K. right now playing intimate shows (plus a date at OVO Arena, Wembley), meeting fans, signing records on the ground, with 5am starts and midnight finishes, say reps for Mushroom Group, parent to I Oh You and distributor of How Many Dreams.

Ponniah has rallied friends and fans with a heartfelt social post.

“It’s not particularly glamorous but it is real, and it’s proven to be a great reminder of how far the band have come,” he writes.

“The passion and love shown to us as we travel to lesser toured spots around the country has been amazing. Not really sure how this week will play out and of course charts aren’t any reason to do it… but I can’t lie, it’d be pretty special if an independent Australian band and label managed to notch a top 5 album in the U.K.”

Either way, he continues, “I’ve got 12 songs and a band who on their 4th album have managed to produce their best work yet.”

All will be revealed when the Official U.K. Albums Chart is published late Friday (April 7).

Prior to the pandemic, DMA’S were right on track to boast credentials as “biggest guitar band in the land.” A glimpse at YouTube and their sold-out Brixton Academy dates is proof of their lofty standing in the U.K. scene.

The band — Tommy O’Dell, Matthew Mason and Johnny Took — has already made four appearances in the top 40 of the Official U.K. Albums Chart, with a best of No. 4 for 2020’s The Glow – an album that dropped during the peak of the health crisis, when performers couldn’t support their creations with touring.

Australian tour dates roll in support of How Many Dreams? through September and October, presented by Frontier Touring, Secret Sounds, I Oh You, FRNDS MGMT and triple j.