News May 12, 2020

Daydream Nation launches as Australia’s newest PR & marketing agency

What do Australia’s newest PR company and Sonic Youth’s best album have in common? They both share the name Daydream Nation, and now, it’s time to officially welcome the former to the local scene.

Announcing its arrival today, the faces behind Daydream Nation won’t be a surprise to those within the industry, with its four-strong team having previously worked closely with some of the biggest names in local music over the year.

Describing themselves as “Australia’s leading boutique PR agency specialising in music, entertainment, crisis management, commercial brands, small and large-scale events,” Daydream Nation is headed up by Director Stacey Piggott, a 21-year veteran of PR, having served as the SSPR Director and Head of PR at Secret Sounds following their merger with her own Two Fish Out Of Water agency in 2014.

Piggot is joined by Head Of Marketing Alycia Emmerson, who has been the creative brains behind Falls Festival and Secret Sounds Touring marketing for the past nine years; Senior Publicist Shari Hindmarsh, who has worked alongside Piggot as a senior publicist for the past four years; and Publicist Parisse Toledo, who had worked at SSPR with Piggott and Hindmarsh since early 2019.

A team full of incomparable talent, the driving forced behind Daydream Nation have worked on some of Australia’s biggest events and festivals over the years, including The Falls Music & Arts Festival (16 years), Yours & Owls Festival (6 years), Download Festival (3 years), and Farmer & The Owl Festival (2 years), just to name a few.

Meanwhile, they’ve helped roll out campaigns for the likes of Billabong, Jack Daniels, and Telstra, and publicised tours for agents and promoters including Live Nation, Handsome, Secret Sounds Touring, Frontier, and more.

“We are really excited to bring Daydream Nation and our collective creative services to the entertainment industry,” Piggott explains. “We are thrilled to be able to offer a team that can roll out comprehensive and cohesive PR and Marketing campaigns under the one roof for our clients.

“Alycia, Shari and I have been working closely together on campaigns for years now, so close we sometimes finish each other’s sentences, we know what the other is thinking before they speak! And Parisse fits perfectly into this well-oiled machine.”

Undoubtedly set to be one of the biggest names in the industry, you can definitely sit tight knowing that the unparalleled team behind Daydream Nation are on track to help revolutionise PR and marketing in Australia.

For more information regarding Daydream Nation, be sure to check out their newly-launched website.