crowdDJ / Spotify integration reveals the Top 20 tracks played at BigSound

Nightlife Music’s consumer engagement tool crowdDJ achieved a BigSound first at this month’s sold-out conference and showcase. In collaboration with Spotify Australia, attendees were ableto play their Spotify songs in a public performance setting.

crowdDJ saw more than 56 hours of music played at key venues in between bands, with 1,122 crowdsourced song selections. The crowdDJ app was downloaded 448 times.

BigSound organisers QMusic benefitted from the fully licensed solution for public and commercial spaces, with each track played between bands being on-brand and licensed.

The Top 20 tracks during the day and at night have been compiled into Spotify playlists.

Melbourne-based music company Unified used the platform during Remi’s listening party at BigSound. “After the album played out it was pretty cool to see what REMI’s fans chose as follow up tracks,” said Aidan McLaren, Artist Manager at Unified. “We turned Beach Burrito into more house party than fiesta!”

Chris Carey, CEO of Media Insights Consulting and one of the speakers at BigSound, said:

“The Media Insights Consulting research we presented at BIGSOUND16 highlighted that 50% of the Australian population ‘like music but don’t spend money on it’ and we recommended branded music experiences as one key way to engage these people more.

“It was great to see this already happening at BIGSOUND16. The integration that crowdDJ^®has with Spotify^®makes it incredibly easy to engage with the music that is playing and that benefits everybody. For the consumer, it allows them to curate their own experience, and for the band’s music playing in the background, it helps them deepen engagement from just a ‘nice song’ to helping them grow their fan base.”

27-year-old on-demand music for business pioneer and background entertainment provider Nightlife Music is the self-funded owner of crowdDJ. It invested $5 million into the development of the platform and has allocated another $2 million for the next 12 months.

“Just six short months since launch and the take-up and feedback from the artist community and our customers is like nothing we have ever seen before […] We have no doubt that crowdDJ^®is the future for fan engagement with music in venues,” said David O’Rourke, CEO of Nightlife Music.