Michael Chugg on how Lime Cordiale signed a deal with Post Malone
In a major boost for a growing international career, Sydney duo Lime Cordiale have been signed by Post Malone and his manager Dre London to a co-management and label deal with Sydney-based Chugg Music.
London and Malone recently set up a new company together called London Cowboys.
Lime Cordiale, aka brotherly duo Louis and Oli Leimbach, are in currently America with plans to do industry showcase in Los Angeles and New York.
In a statement with this morning’s announcement, London said, “There’s so much we can do with the band in the USA and globally and together we’re going to make history.”
Michael Chugg, who set up Chugg Music in 2012 with Andrew Stone, tells TMN, “We’ve been working on this for the last two months and it’s very exciting, it’s monstrous!”
When Post Malone’s recent Aussie tour hit Brisbane, a fan slipped him a copy of the new Lime Cordiale album.
London immediately contacted Chugg Music about working together.
“They met the band, and Lime Cordiale ended up going to all of Post Malone’s shows and playing beer bombs backstage,” Chugg recounts.
“When we were discussing the deal, Dre got on one of those small country airline planes to Byron Bay during a monsoon to see the band play at the Broken Head Hotel.
“I was with Kasey Musgraves in Brisbane that night and Dre rang me in the pouring rain to say how much he loved them.
“He really showed he wasn’t messing around.”
In 2014, London arrived in LA for the Grammys and visited a house in Encino where a group of rising young producers, gamers and musicians were living.
Post Malone stood out to him, and London moved into the share house and began managing the rapper.
His strategy and pre-emptive moves in building his client career got him awarded Manager of the Year by Billboard magazine late last year.
With the same enthusiasm, he’s already in talks with labels about Lime Codiale, some who have already shown interest after a New York showcase a few months ago.
London’s close relationship with major streaming services could give the Australian act the chance to get on the larger playlists.
After a few heated hours of beer pong with Post Malone, we came to the agreement that winner takes all. So now we’re…
Lime Cordiale’s popularity in Australia has been massively boosted by their high-energy live shows, and the band have sold out all six shows at Melbourne’s Corner Hotel on their upcoming Robbery tour.
Chugg says, “Andrew and I saw them in the back room of the Metro (in Sydney) and we walked in and there were 300 beautiful young women going berserk, and Andrew said, ‘This is definitely something we should look at’.
“The band love playing and entertaining.
“So the plan was to build the live base, while they worked with Andrew on the songs.
“They began selling out shows without any radio airplay, and then late last year triple j came on board.”
Lime Cordiale showcased at South By Southwest in 2018, where they were picked as one of the Top 8 acts to breakthrough.
They got spins on ‘Passport Approved’, an LA radio show syndicated through 60 stations globally, and performed dates along the West Coast and before staying in LA for a month writing songs.
This year they played their first dates through Europe and the UK, including festivals in France and Spain.
Dates in London, Amsterdam and Manchester were sold out, and the plan is to return to that part of the world in April/May.
Their upcoming tour will see Lime Cordiale play through New Zealand and Australia between October and December, and is set to be their biggest domestic tour to date.