Brooke Pilton Promoted at Universal’s Bring Agency

Two years after joining Bring Agency, part of the Universal Music Group, Brooke Pilton is promoted to executive partnerships director, a new post.

The promotion, announced this week, is a reward for Pilton who has delivered multi-million-dollar music platforms for clients, coached and mentored staff, and been “pivotal in growing the agency’s footprint,” reads a statement, which includes delivering several campaigns, including the inaugural BRING Artist X Brand Summit at this year’s Vivid Sydney.

In her new role, Pilton will lead Bring’s growing roster of clients, and continue reporting to general manager Adam Ireland.

In a statement, Ireland pays tribute to Brooke for reinvigorating and evolving the account management arm of the agency, streamlining operations, and overseeing projects with American Express, EA Games and more.

“Brooke is an incredibly talented and integral executive within the agency, both operationally and culturally. She has been a driving force of the business during her tenure and we couldn’t be more excited to promote her to this new leadership role,” Ireland comments.

Pilton “has grown our existing client base and built deep and meaningful relationships with them.”

In addition, she is “an exceptional leader and mentor to her team, and everyone feeds off her energy,” he continues.

Brooke Pilton

As the agency continues to grow with more brands looking for “specialist music solutions to capture new audiences,” Ireland adds, “we’re thrilled to have Brooke’s extensive experience and passion to drive accelerated results, helping our clients navigate the music landscape with ease, passion, and expertise.”

Based in Sydney, Pilton joined Bring in August 2020 from specialist sports and entertainment agency Octagon, where she served as group account director.

The creative agency launched 2016 in Australia, and has worked with such clients as KFC, Adidas, Jack Daniel’s, Adobe and Frucor energy drink V Energy.