Brisbane’s Mallrat switches Aus label, inks US deal, and lands a Google sync

18-year-old Brisbane artist Mallrat has left Create/Control to sign with Dew Process / UMA in Australia. The deal was announced this morning alongside the news of her first international label contract with Nettwerk Music Group.

Mallrat aka Grace Shaw, joins fellow Australians Gossling, Hermitude, Boy & Bear, The Paper Kites and Xavier Rudd on Nettwerk’s roster, along with international players including Passenger, Milo Greene and Angel Snow.

Following her packed show at last year’s BIGSOUND, along with airtime support from triple j and Beats One, and tour spots supporting Allday to Peking Duk, the big brands now want in.

Google has inked a sync deal with Mallrat for her track ‘For Real’ making it the soundtrack to their new US campaign for the Google Pixel Phone.

https://www.youtube.com/watch?v=UIqWXfMijkw&feature=youtu.be

Mallrat said of the deal: “This Google thing is so cool! I wrote ‘For Real’ on the school holidays, in my room, about my friends. Definitely didn’t expect that it would reach so many people.”

Through her booking deal with New World Artists, Mallrat joins Allday on his Speeding Tour in early July, before her slot at music festivals Splendour In The Grass and Listen Out.

This article originally appeared on The Industry Observer, which is now part of The Music Network.