Sony/ATV eyeing Brad Cox as Nashville’s next Australian breakthrough
Cox has already proven his international potential with two singles ‘Rusty Strings’ and ‘Give Me Tonight’ generating over four million global streams.
The recent ‘Drinking Season’, co-written by Cox and Dan Isbell, has to date hit one million streams.
Having just signed him to a global deal, Sony/ATV has started Cox collaborating with its creative teams in Nashville and Australia.
He will spend a lot of time in the US next year.
“I first met Brad last year and immediately became fast friends with him,” recalls Sony/ATV Nashville vice president of creative, Tom Luteran.
“He’s not only a talented artist, but a really genuine, great guy. I am looking forward to watching him become a country music star in the US.”
Sony/ATV Australia head of A&R/creative Craig Hawker has similar ambitions for the act.
He said: “We are absolutely delighted to be working in conjunction with our Nashville office on such an exciting new Australian country voice in Brad Cox, who is a superstar in the making.”
Cox’s rapid rise in Australia began in 2018 with his win of the Toyota Star Maker title, after becoming a festival favourite.
His albums saw him nominated for a number of Golden Guitar awards, and in 2019 he signed a worldwide record deal with Sony Music Entertainment Australia.
This year ‘Rusty Strings’ was up for APRA AMCOS song of the year and Apple Music single of the year.
He’s just released a new song in Australia ‘Short Lived Love’.
“Songwriting is such a huge part of me and my career,” Cox said.
“I’m super stoked to be working with Sony/ATV both in Australia and in Nashville.
“I love them all and this is going to be an awesome partnership.”