Booking platform Muso launches ‘The Rise of the Pub Gig’ tour

Muso is doing its bit to help the Australia music industry get back to normality with its national ‘The Rise of the Pub Gig’ tour.

The locally-founded live music booking and management platform will host 500 shows at some of the country’s finest and favourite pubs throughout February, in a big to connect venues and musicians again.

By funding 5 gigs in 100 venues, the tour aims to give venues the kick-start they need to host ongoing live music, which in turn increases income for musicians and offers more gig experiences for punters.

All 100 venues will receive funding for their five gigs, covering the cost of artist fees and social media promotion. Free access to Muso and their team will also be provided.

“The pub has long lived within the heart and soul of Australian live music. Many of Australia’s legacy acts cut their teeth in sweaty band rooms, performing to local crowds across the country as they gained loyal followers along the way,” Muso co-founder Alan Jin said.

“Often loud, experiential and raw, these performances went down multiple nights a week, providing a crucial incubator experience for artists and their communities. These events shaped what has become Australia’s vibrant and thriving music scene.

Of course, COVID has had a devastating impact on the live music experience. The industry is broken and hurting. Musicians, venues and patrons alike are hungry for performances to come back in intimate and high frequency settings.”

Jin continued: “‘The Rise of the Pub Gig’ tour will give venues the confidence they need to kickstart their original live music experiences by removing the risk of cost and promotion. Our hope is that it enables great talent to be heard once again, bringing people together in safe but enjoyable ways.

It’s about igniting the spark that will get music back to normal across the country, as well as creating jobs for both artists and venues.”

Muso is calling on artists and venue owners to sign up now to join the tour via the Muso website. Details of the launch event for ‘The Rise of the Pub Gig’ will be revealed soon, followed by the announcement of the full lineup of artists and venues in January.

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This article originally appeared on The Industry Observer, which is now part of The Music Network.