BMG has opened its songwriter app to artists and labels

If you need a hit song, there’s an app for that. BMG has made the call to open its myBMG app and Watchlist to artists and labels around the world.

The Watchlist functionality was previously planned for a late 2020 release, but executives decided to fast track those plans so artists could connect during the coronavirus lockdown.

Artists can submit briefs to BMG’s impressive roster of hit songwriters, including Jessie Reyez, Erika Ender, Victoria Monet, Jason Evigan and Camille Purcell.

Songwriters will also be able to pitch tracks to BMG artists, including upcoming projects from country music superstar Jason Aldean and the fast-rising Spencer Sutherland.

According to the mini-major, the new offering “is in stark contrast to the Excel listings still used by many publishers”, making it “the only major international publisher” with such a resource.

BMG’s head of global writer services, Marian Wolf, said Watchlist offers immediate opportunity.

“While it is available in a desktop version, we think the app will prove most attractive to artists and songwriters, enabling writers to pitch songs to artists or vice versa at any time.”

The Watchlist is also open to artists from other companies, with current listings from Universal Music Australia, Atlantic Records, Capitol Records, RCA Records, Republic Records and more.

Wolf also said the digital and innovative functionality will complement its in-house creative team.

“This is not a replacement for the time-honoured music publishing skill of developing songwriter careers and connecting writers and songs with artists, but it is a significant enhancement.”

Recent placements and collaborations BMG’s writer services team include ‘When God Whispered Your Name’ (Keith Urban), ‘I Love Me’ (Demi Lavato), ‘Girlfriend’ (Mabel) and ‘Cool’ (Dua Lipa).