BMG wins best catalogue campaign for Kylie at Music Week Awards
Kylie Minogue has helped deliver BMG a win at the 2020 Music Week Awards, with the usual ceremony replaced by a virtual awards night.
BMG was awarded the gong for Catalogue Marketing Campaign, with Minogue’s popularity in the UK barely waning over her multi-decade career.
Minogue is set to release her 15th studio album Disco this November, but she has topped the UK Charts twice over the past two years.
New record Golden went to #1 in 2018, before compilation album Step Back In Time: The Definitive Collection became her seventh UK #1 in 2019.
BMG went all out with the release, looking back into Minogue’s catalogue.
It came with a standard double CD and digital release, as well as a deluxe CD with 32-page casebound book, 2 LP picture disc vinyl, 2 LP limited edition mint green vinyl, 2 LP standard black gatefold vinyl, and a double cassette available in five limited edition colours.
Collectively, Minogue’s singles have spent over 300 weeks in the UK’s Official Singles Chart Top 40.
The other big winners at the Music Week Awards included Polydor which took out the Record Company and A&R Awards.
TikTok was awarded the gong for Music Consumer Innovation.
Catalogue Marketing Campaign of 2020 goes to @kylieminogue and @BMGuk, @BMG for this year's #MusicWeekAwards pic.twitter.com/gGPc6XRKzU
— Music Week (@MusicWeek) September 21, 2020
Meanwhile, Minogue has been hotly tipped to join The Voice Australia in 2021, with Channel 7 securing the rights for the show from the Nine Network.