Bliss N Eso to deliver ’Telstra Road to Discovery’ live masterclass
PRESS RELEASE:
Today multi-Platinum, ARIA Award-winning Sydney hip-hop group Bliss N Eso announce they will team up with Australia’s leading grassroots talent development program, Telstra Road to Discovery, to deliver a first-of-its-kind, interactive education master class where music lovers from around the globe can participate via a live stream. Now in its 13th year, and embracing a broad range of music genres, Telstra Road to Discovery is renowned for supporting emerging independent artists through music discovery, education and expertise.
Co-hosted by Ella Hooper, the event will take place in the recently-built, state-of-the-art Customer Insight Centre Telstra Theatre in the heart of Sydney’s CBD at 5pm on Friday 25 September. For the first time in the program’s history, the Telstra Road to Discovery ‘Live Master Class with Bliss N Eso’, will allow fans from all over the world, to simultaneously participate and engage alongside the audience via new live streaming and interactive capabilities.
Known for their innovative campaigns that have successfully combined traditional media and cutting edge technology across digital platforms, Bliss N Eso will take the audience on an educational journey of their career and the processes involved which have helped to establish one of the biggest and most active fan bases in Australia. The band will demonstrate music creation and performance, through to writing, recording and touring. The theatre and online participants will be given the opportunity to engage with the three band members throughout the session via social media as well as a dedicated Q&A session.
Jonathon Notley (MC Bliss) said the Telstra technology will allow them to interact with fans in a way they’ve never done before. The recently-developed Customer Insight Centre Telstra Theatre includes a floor to ceiling compelling 8 metre-wide LED wall, a custom designed 80 audio speaker system, 21 active acoustic microphones, intelligent lighting and HD cameras.
“As a band we have always been strong advocates of technology, content and music education, and this really brings all those elements together to empower aspiring musicians with the tools they need to drive their music careers forward. Making it big in the music scene is never easy, but we hope that with this collaboration with Telstra Road to Discovery, we are able to inspire more artists and songwriters to further develop their craft.”
For an idea of what to expect, check out this video: https://youtu.be/3SqBSx7Q5Zk
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