We go behind the scenes at one of the best booking agencies in Australia

Booking agencies are a hugely important part of any artist’s career, and 123 Agency have been one of the ascendant figures in the industry over the last few years, most recently taking acts like Tash Sultana from playing 150-cap venues in her home city, to selling out Margaret Court Arena, touring Europe and the U.S., and playing the biggest festivals in the world.

With a varied talent roster and a unique, hybridised approach to idea of a booking agency and what their role should be in an artist’s development, we’ve taken a behind-the-scenes look at the team at 123 Agency to see what sets the company apart.

This article originally appeared on The Industry Observer, which is now part of The Music Network.