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New Signings February 19, 2021

Becca Hatch signs with Hau Latukefu’s Forever Ever Records

Becca Hatch signs with Hau Latukefu’s Forever Ever Records

Rising Australian artist Becca Hatch has signed with Forever Ever Records, the joint venture between Sony Music Entertainment and well-known hip hop artist Hau Latukefu.

The signing announcement coincides with the release of Hatch’s new single, ‘Please U’ featuring hip hop/rap group Planet Vegeta. Described by Hatch as a “playful track about a crush that you can’t seem to shake”, the new single follows last year’s track ‘2560’.

In 2017, Hatch was named the winner of triple j’s Unearthed High Indigenous Initiative. More recently, she was the face of Spotify’s Women of AU & NZ playlist and featured on Apple Music’s Best New Songs.

“I’m really excited to be joining the Forever Ever family. Hauie has always been a great mentor to me and has always been someone I look up to, so to be able to join his roster is a privilege. I can’t wait to see what the future holds,” Hatch said in a statement.

Latukefu added: “I’m so stoked Becca has joined the Forever Ever family.

“Becca represents culture, creativity and empowerment, and I’m thankful we get to work side by side in pushing these elements through her music via the label.”

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