Baker Boy and INXS team up to help launch LEGO VIDIYO

Baker Boy and INXS have joined forces in a way never-before conceived to help launch the new LEGO VIDIYO app.

Released this morning, a new video shared on the INXS social channels sees Arnhem Land musician Baker Boy dancing along to the group’s classic 1987 track ‘New Sensation’.

Filmed in Sydney (and featuring appearances from the Opera House and other iconic landmarks), the clip features guest appearances from INXS’ Kirk Pengilly and Tim Farriss, and DJ L.L.A.M.A – the first Lego mini-figure to be signed to a major label.

The clip was filmed on LEGO’s new VIDIYO app, which is described as “a playful and innovative music video maker experience” aimed at children, and developed by LEGO in partnership with Universal Music Group. The goal is to help children expand their creativity by utilising shared passions of music, video, and of course, LEGO.

“VIDIYO helps children dream big by directing, producing, starring in, and safely sharing their own music videos,” explains Angie Tutt, Senior Director, Head of Marketing at LEGO Australia & New Zealand. “Through the creative power of LEGO and Universal Music Group, families and children can access artist tracks from across the globe in a new and innovative way.”

“VIDIYO is the kind of app I wish I had when I was a kid,” adds Baker Boy. “I always loved dancing and performing, and something like this would have made my dreams feel more like a reality and help bring my creative visions to life.

“I hope VIDIYO inspires kids across the country to dream big and know that with a little bit of dance, anything is possible.”

To promote the release, Baker Boy has also shared a video tutorial via his Instagram page which helps kids learn his mesmerising moves.

In the same statement, INXS explained that their latest venture – which explores new opportunities in video making – continues and reflects the vision that Petrol Records Chairman, the late Chris ‘CM’ Murphy, had for the band.

“INXS’s legacy has always encouraged and enjoyed playing to a wide demographic audience,” explained Jon Farriss, “Which is why Chris wanted INXS to align our classic funk-rock song ‘New Sensation’ with LEGO & Baker Boy, to continue to build our fanbase among today’s kids, helping to ensure the INXS name & music continues for generations to come.

“We hope to inspire the next generation of music makers to create, produce and star in their own music creations.”

Check out Baker Boy dancing to ‘New Sensation’:

This article originally appeared on The Industry Observer, which is now part of The Music Network.