Luke Girgis
Latest stories
The genius of Meme marketing in music
Meme marketing has become a must have for marketing teams across most sectors globally. Simply jump on Seek or Indeed and you'll see heaps of jobs looking for marketers or social media gurus who have…
Features
The genius of Meme marketing in music
Meme marketing has become a must have for marketing teams across most sectors globally. Simply jump on Seek or Indeed and you'll see heaps of jobs looking for marketers or social media gurus who have…
Gang of Youths' new deal with Warner will actually benefit Sony Music
Gang of Youths have just signed a massive global deal with Warner Music out of the UK. On face value, it might seem like a big blow for Sony Music Australia, who released their break out record Go…
Opinion
Gang of Youths' new deal with Warner will actually benefit Sony Music
Gang of Youths have just signed a massive global deal with Warner Music out of the UK. On face value, it might seem like a big blow for Sony Music Australia, who released their break out record Go…
The 10 biggest buzz acts from The Great Escape 2019
2019 saw the first year that Australia was the focus country for The Great Escape, and boy did we leave a mark! The Aussie BBQ was packed out from minute one on Saturday, with both Dobby and Ruby…
News
The 10 biggest buzz acts from The Great Escape 2019
2019 saw the first year that Australia was the focus country for The Great Escape, and boy did we leave a mark! The Aussie BBQ was packed out from minute one on Saturday, with both Dobby and Ruby…
How festival promoters make money, and how new laws hurt fans
It's no secret that the new festival laws are really hurting promoters. However, if Facebook comments are anything to go by, a lot of fans seem to think something along the lines of, "Big whoop,…
Features
How festival promoters make money, and how new laws hurt fans
It's no secret that the new festival laws are really hurting promoters. However, if Facebook comments are anything to go by, a lot of fans seem to think something along the lines of, "Big whoop,…
It's time artist managers got paid properly
Why are artist managers paid the same rate, and in some cases less, than they have ever been paid? Luke Girgis has a solution.
Opinion
It's time artist managers got paid properly
Why are artist managers paid the same rate, and in some cases less, than they have ever been paid? Luke Girgis has a solution.
The Brag Media's AFL Tipping Comp: Win $1k cash + a $5k campaign for your client
$1000 cash prize tipping comps are great and all, but still not as good as Collingwood blowing a 6 goal lead in the Grand Final. Better than $1000 cash, 2018 This year music, millennial and Gen-z…
News
The Brag Media's AFL Tipping Comp: Win $1k cash + a $5k campaign for your client
$1000 cash prize tipping comps are great and all, but still not as good as Collingwood blowing a 6 goal lead in the Grand Final. Better than $1000 cash, 2018 This year music, millennial and Gen-z…
Mailchimp is the new Facebook
This is not another 'Facebook is dead' article. Facebook isn't dead - it's just shifted from a traditional social media platform to a tremendously powerful digital marketing tool. It's changed - I…
Opinion
Mailchimp is the new Facebook
This is not another 'Facebook is dead' article. Facebook isn't dead - it's just shifted from a traditional social media platform to a tremendously powerful digital marketing tool. It's changed - I…
Labels won't die with Spotify changes, but they will change forever
I feel so lucky to be part of the music industry in 2018. Global revenue is approaching an all time high, the old white man culture of misogyny and manipulation is dying out, and artist managers and…
Opinion
Labels won't die with Spotify changes, but they will change forever
I feel so lucky to be part of the music industry in 2018. Global revenue is approaching an all time high, the old white man culture of misogyny and manipulation is dying out, and artist managers and…
The shame of making mistakes in the music industry
Why do music industry professionals always feel the pressure to both never make a mistakes, and always put up a front that all their projects are killing it? This only makes failure feel impossible…
Features
The shame of making mistakes in the music industry
Why do music industry professionals always feel the pressure to both never make a mistakes, and always put up a front that all their projects are killing it? This only makes failure feel impossible…
What is the ROI of a music video for developing artists in 2018?
I often wonder why developing artists invest $5,000 - $15,000 on video clips. Judging by the view counts some of these videos get, it looks like they're paying $2-$4 per view?!? Wow, what a waste of…
Opinion
What is the ROI of a music video for developing artists in 2018?
I often wonder why developing artists invest $5,000 - $15,000 on video clips. Judging by the view counts some of these videos get, it looks like they're paying $2-$4 per view?!? Wow, what a waste of…
How to game the Facebook Ad algorithm
Yes, Facebook Ads also have their own algorithm, not just Facebook posts. Welcome, to everything you need to know about the Facebook Ad Algorithm. Here's the punchline; Facebook Ads no longer work…
News
How to game the Facebook Ad algorithm
Yes, Facebook Ads also have their own algorithm, not just Facebook posts. Welcome, to everything you need to know about the Facebook Ad Algorithm. Here's the punchline; Facebook Ads no longer work…
Reporting from inside the Australian music business since '94.
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