Lars Brandle has reported at the frontline of the international music industry for over 20 years. A former musician, Lars joined the American music trade “bible” Billboard in 2000 and went on to serve as Global News Editor, based in London. Now Billboard’s Australia correspondent and senior writer with The Brag Media, Lars has appeared on CNN, the BBC and ABC, American Public Media and South Africa's EastCoast Radio, and he has spoken at Midem in Cannes, Music Matters in Singapore, Amsterdam Dance Event, London's City Showcase and at industry gatherings on both sides of the Tasman. His works have been published by Reuters, Media Week, Spin, and The Hollywood Reporter, and he has featured as a pundit in the Australian Financial Review, Business Review Weekly and Britain’s The Independent.