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Arlo Enemark

Joined 2018 • 6 posts
AE

Latest stories

Watermelon Boy: Redefining making it for 2022

Watermelon Boy: Redefining making it for 2022

'As the industry recovers from 20 years of turbulence, it’s time to address this idea of success,' writes Arlo Enemark.

By Arlo Enemark - Dec 17, 2021
Watermelon Boy: Redefining making it for 2022

Opinion

Watermelon Boy: Redefining making it for 2022

'As the industry recovers from 20 years of turbulence, it’s time to address this idea of success,' writes Arlo Enemark.

By Arlo Enemark - Dec 17, 2021
Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]

Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]

'It’s painful to see large parts of the industry calling for a mostly insignificant change rather than concentrating on growing our revenue base.'

By Arlo Enemark - Mar 16, 2021
Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]

Opinion

Are User-Centric royalties a gamechanger or just a really big ‘meh’…? [op-ed]

'It’s painful to see large parts of the industry calling for a mostly insignificant change rather than concentrating on growing our revenue base.'

By Arlo Enemark - Mar 16, 2021
Why pitching for popular playlists is not a marketing strategy [op-ed]

Why pitching for popular playlists is not a marketing strategy [op-ed]

Why artists do themselves a disservice fixating on a big break.

By Arlo Enemark - Apr 19, 2020
Why pitching for popular playlists is not a marketing strategy [op-ed]

Opinion

Why pitching for popular playlists is not a marketing strategy [op-ed]

Why artists do themselves a disservice fixating on a big break.

By Arlo Enemark - Apr 19, 2020
Why 100% of your royalties is potentially a bad deal [op-ed]

Why 100% of your royalties is potentially a bad deal [op-ed]

Arlo Enemark on how the rise of digital distributors has changed the music landscape.

By Arlo Enemark - Nov 6, 2019
Why 100% of your royalties is potentially a bad deal [op-ed]

Opinion

Why 100% of your royalties is potentially a bad deal [op-ed]

Arlo Enemark on how the rise of digital distributors has changed the music landscape.

By Arlo Enemark - Nov 6, 2019
Arlo Enemark: Is “rockstar” now a real job?

Arlo Enemark: Is “rockstar” now a real job?

“You might be successful, but it won’t last forever” was the cautionary tale being told to every aspirational musician, but something major has happened.

By Arlo Enemark - Jan 16, 2019
Arlo Enemark: Is “rockstar” now a real job?

Features

Arlo Enemark: Is “rockstar” now a real job?

“You might be successful, but it won’t last forever” was the cautionary tale being told to every aspirational musician, but something major has happened.

By Arlo Enemark - Jan 16, 2019
Arlo Enemark: how streaming is cleaning up the tap water of culture

Arlo Enemark: how streaming is cleaning up the tap water of culture

Photo: Sara Tansy Arlo Enemark has spent over seven years at Xelon Entertainment, working on content, A R and digital distribution for small labels as artists as well as established labels like Sweat…

By Arlo Enemark - Oct 18, 2017
Arlo Enemark: how streaming is cleaning up the tap water of culture

News

Arlo Enemark: how streaming is cleaning up the tap water of culture

Photo: Sara Tansy Arlo Enemark has spent over seven years at Xelon Entertainment, working on content, A R and digital distribution for small labels as artists as well as established labels like Sweat…

By Arlo Enemark - Oct 18, 2017