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News June 20, 2018

Aussie start-up GYROstream wants to simplify global distribution for indies

Senior Journalist, B2B
Aussie start-up GYROstream wants to simplify global distribution for indies
Pictured: Andy Irvine and Viv Mellish

A new Australian start-up called GYROstream wants to change the game for independent music distribution.

Launched this morning, GYRO stands for Get Your Record Out, and plans to do it with a number of unique artist services and competitive pricing.

These include globally-available services like vinyl production, playlist plugging and sync opt-in, plus publicity, grant writing and entertainment insurance for Australian and New Zealand artists.

The user-upload model is kept simple, with pricing at A$9.99 for single, album or EP.

GYROstream also offers the chance for indie acts to reach digital audience previously unattainable.

As well as servicing major western players like Spotify and Apple Music and 100+ others, GYROstream distributes to over 550 million active users across China’s five big music services.

Says the company’s general manager Andy Irvine: “Our developers have been working overtime for months getting the site up to scratch, and it’s a huge honour to finally introduce it to Aussie musicians.

“I am particularly excited about the fact we have a low-cost, homegrown digital distribution solution for all independent artists and labels, and so many supplementary support services available in the one place for them.”

Irvine is a digital music distribution specialist with a 20-year career that has included vinyl/CD manufacture, digital distribution, release scheduling, metadata standards and digital asset management.

He worked as the production and release manager for Universal Music in London and Sydney, and more recently at indie labels Dew Process and Create Control

Irvine adds, “GYROstream was born with the aim of making things simple for independent musicians which is why we’ve grouped these services together.

“Many artists struggle with the overly complicated upload process and when things go wrong on release day, sometimes there’s a wait for up to three days to get help from customer service staff in Sweden, the UK or America.

“We are on the same timezone and we know the Australian and New Zealand market so we can respond quicker and with localised promotion advice.”

GYROstream’s marketing manager Viv Mellish, who’ll oversee its artist promotion service GYRO PR –  including playlist promotion and publicity – comes from a music, journalist, publicist, communication and marketing background.

“It’s been incredible to be involved with building this project from the ground up,” Mellish says.

“We know for an artist, seeing their first ever upload hit those first few thousands streams means a lot.

“Our aim is to really equip independent artists with the most up to date tools and practices available.”

“We’ve already secured some really exciting artists on the PR front and I’m so excited to see what we can achieve by combining our playlist promotion services to pitch both nationally and internationally.”

More details here.

See their launch video here


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