ARIA CEO celebrates ‘amazing results’ of 2021 ARIA Awards with 1.7 million YouTube views
The 2021 ARIA Awards took place on November 24, and accumulated 1.76 million views on YouTube in the seven days following its livestream on the platform.
New data shared by ARIA on Friday show that the ceremony’s performances generated most of these views, with special note to The Kid LAROI’s performance of ‘Stay’ which gained 675,000 views in the seven day period after it first aired.
Gretta Ray’s performance earned 241,000 views, while Budjerah’s performance, taking place before he took home the Michael Gudinski Breakthrough Artist award, earned 239,000 views.
The 2021 awards marked the first under Annabelle Herd’s tenure as ARIA CEO, and she said that she couldn’t be happier with the reach this year’s ceremony had.
“We are so happy to see the amazing results of this year’s awards. This year our single goal was to be able to bring the industry together after another turbulent year to celebrate creativity and perseverance, but also to welcome a new, bright and brilliant era for Australian music,” she said.
“We couldn’t be more pleased to see that resonate with Australia and the world, and we can’t wait to reveal what’s already in store for next year.”
The biggest winner of the night was Genesis Owusu, who took home four awards including Album of the Year for his debut album Smiling With No Teeth. Since the ceremony, the Canberra rapper has spoken about how the 2021 ceremony has forecasted trends for both the awards and the Australian music industry.
“It’s crazy to see how fast things are already starting to change for me post-ARIAs,” he said, “and I think this year’s ceremony set a great precedent for the changes to come in the Australian music industry as a whole.”