Ex-APRA AMCOS Exec Matthew Fackrell to Lead Audoo’s Expansion In APAC

APRA AMCOS veteran Matthew Fackrell joins Audoo, where he’ll be expected to expand the tech company’s royalty collection processes across Asia Pacific.

Based in Sydney, Fackrell is named senior VP and GM, Asia Pacific, a new role and a new market for the international business.

Fackrell’s CV boasts 25-plus years at APRA AMCOS in senior roles across operations, business transformation, music licensing, corporate services and international relations, skills which will come in handy as Audoo looks to “improve the landscape of royalty payments for songwriters and artists in music,” reads a corporate statement.

For more than 20 years, Fackrell comments, “the issue of getting songwriters recognised and remunerated when their music is played has been something close to my heart, and working with Audoo is a natural extension to that.”

Audoo’s niche is in the space of performance royalty collections.

Its top brass is confident its Audio Meter, which plugs into premises where music is played, is a game-changer which can grow the pie and lift royalty streams to creators.

Using real-time data, the business works with PROs and collective management organisations (CMOs) to digitise and streamline their processes.

Audoo’s technology solution “serves a genuine need, and solves a real market problem,” Fackrell continues.

“Installing an Audio Meter is just a matter of plug/play/set and forget – making best practice in public performance reporting easy for individual venues, performing right organisations (PROs) and collective management organisations (CMOs). It’s great to have joined a company with a great product, amazing story and fantastic people.”

He reports directly to Ryan Edwards, Audoo founder and CEO.

Audoo is very much on the expansion path, facilitated by a team stacked with experienced professionals from tech businesses and PROs.

Along with Fackrell’s appointment, the business taps Eric Nguyen, formerly mergers and acquisitions expert with the Society of Composers, Authors and Music Publishers of Canada (SOCAN), as senior VP and GM, North America, based in Toronto.

Eric Nguyen

At Audoo, says Edwards, whose business has been active since 2018, “the mission of revolutionising the public performance royalties space continues.”

With Fackrell’s and Nguyen’s expertise and regional connections, “we are in the best place to execute our commitment to delivering the most accurate data for public performance around the world,” he continues.

“We look forward to welcoming more international partners, licensees and creators to join us on this industry-changing journey.”

Audoo’s bespoke plug-in is said to be discreet and cuts through foreground noise, to capture a digital, GDPR-compliant, fingerprint of the music, which, ultimately generates royalty cheques for artists and rightsholders with “a much greater level of accuracy,” the company claims.

Investors have bought in.

The business raised £5.2million in its 2020 Series A funding round and £7.2million in its pre-series B funding round in 2021.

Financial backers include MPL Ventures, Tileyard London, Steve Sidwell, and Björn Ulvaeus, founding member of ABBA and president of CISAC.