Apple Music aims for greater US presence with DJ Khaled and son in hilarious new ad

For much of this year, US analysts were heralding that Apple Music was closing in on Spotify in the US, and confidently estimating that it would take the lead in subscriptions by the end of the northern summer.

Separate data from the Financial Times and Digital Music News indicate this has been done, although with just a slim lead.

Apple Music is now working on widening that lead by employing one the hottest names in US music at the moment – and a surprise guest – on its latest ad campaign Stateside.

It is using DJ Khaled‘s infectious single No Brainer, which also features his two-year-old son, Asahd Tuck Khaled.

Apple’s Beat 1 was the first in the world to play the track.

No Brainer was already tipped to be a summer blockbuster, featuring Justin Bieber, Chance the Rapper and Quavo – whom Khaled worked with on last year’s smash hit I’m The One.

The expensive-looking ad also manages to promote HomePod smart speakers and the iPhone X.

HomePod, which launched this year, still only has 3% of the market, and clearly has some serious chasing to do to make Amazon Echo’s 55% and Google Home’s 23%.

DJ Khaled asks Siri to play his new single. Seated in his high chair, Asahd makes a call, hilariously voiced by Kevin Hart, from an iPhone X.

The kid certainly seems to be gifted: he is, apparently, to be credited as executive producer Khaled’s upcoming album Father Of Ashad.

DJ Khaled is just one of the mega-names that Apple Music is aligning itself with.

As already reported in TMN, the Ed Sheeran documentary Songwriter is an exclusive on Apple Music.