News October 27, 2021

Adele tops Australian Spotify weekly streams, breaks global record

Adele tops Australian Spotify weekly streams, breaks global record

Adele has topped the Australian Spotify charts for the first week of release of her new single ‘Easy On Me’.

The first single off her 30 album, due out November 19, has generated over 3.2 million streams locally on that platform.

At the same time, it also racked up 84.95 million chart streams in its first week globally.

‘Easy On Me’ had already set itself up as Spotify’s most streamed song in a single day with 19.75 million, shattering BTS’ record with ‘Butter’ in May 21, 2021, with 11.04 million streams.

It had similar success on TikTok and Amazon Music.

The official video – which begins nostalgically with the singer pressing a cassette into her car stereo – had logged 116 million views on YouTube by Wednesday.

The daily Australian streaming numbers were:

October 15: 528, 297

October 16: 421, 531

October 17: 408, 777

October 18: 414, 632

October 19: 379, 426

October 20: 355, 497

October 21: 339, 867

October 22: 335, 946

October 23: 303, 704

October 24: 397, 298

Its #1 debut in the ARIA Singles Chart was her third Australian chart topper.

Her previous achievements were ‘Someone Like You’ (June 2011) and ‘Hello’ (November 2015).

ARIA reported that ‘Someone Like You’ and ‘Rolling In The Deep’ have re-entered the chart this week at #40 and #43, respectively.

These are Adele’s first chart activities in Australia since ‘Water Under The Bridge’ reached #23 in March 2017.

‘Easy On Me’ is also her third chart-topping single in her native UK.

It had 217,300 chart sales first week, the highest week-one figure since Ed Sheeran’s ‘Shape Of You’, which earned 226,800 in January 2017.

‘Easy On Me’ also racked up 24 million streams in the UK, topping Ariana Grande’s 16.9 million from January 2019 with ‘7Rings’.

In the US, where it also went to #1 (her fifth), it was 53.9 million streams and 74,000 downloads, topping both streaming and sales, and 19,000 radio spins.

That was 4x the audio streaming volume of her entire last album, 25, during its first week in 2015.

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