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Adam Ireland joins UMA’s BRING agency to build ‘culturally compelling campaigns’

Adam Ireland has been tapped as General Manager, Brand Partnerships at BRING, Universal Music Australia’s branded entertainment agency. Based in Sydney, Ireland will be responsible for building ...

Independent Aus artist Joel Adams makes Spotify’s 25 Under 25 List

Rising homegrown pop star Joel Adams is “honoured and humbled” by his inclusion on Spotify’s global 25 Under 25 list– the platform’s third annual index of the 25 most ...

UMA creative agency BRING appoints brand partnerships GM

Adam Ireland joins UMA’s award-winning creative agency BRING.

Andrew Stockdale, Ella Hooper and Pete Murray Sign Up to Signet Campaign

Signet has recruited Aussie performers including Ella Hooper, Pete Murray and Andrew Stockdale for its new campaign.

Brooke Pilton Promoted at Universal’s Bring Agency

Pilton is rewarded with promotion to a new role leading the in-house agency's clients list, just two years after she joined the company.

UMA Launches Culture Task Force: Read The Internal Memo (EXCLUSIVE)

Universal Music Australia has launched a workplace Task Force to help them guide a better culture within the company.

Universal’s BRING to host Artist & Brand Summit as part of revived Vivid event

The event will focus on the future of music marketing.

NSW Govt extends tourism campaign with Azure Ryder music video

The campaign makes Ryder the first artist to release a music video filmed atop the Sydney Harbour Bridge.

ABBA illuminates the Sydney Harbour Bridge to celebrate new album Voyage

The legendary Swedish group is returning with their first album in 40 years this November.

V energy drink engages creative agency BRING to target Gen Z

The partnership will involve the launch of a new consumer platform.

BRING agency & EA Games put Benee square in The Sims set

Benee also recorded ‘Kool’ in Simlish for players of The Sims 4.

Bring, One Green Bean and Havas team up as Vivendi Village

Its first campaign with The Body Shop raises awareness around homelessness.