Vevo announces partnership to bring music videos to Telstra TV
Music video platform Vevo has partnered with Telstra to bring its entire catalogue of clips to Telstra TV.
The streaming service, owned and operated by leading Australian telecommunications giant Telstra, will act as a hub for some 450,000 music videos available thanks to Vevo.
Telstra TV users will have access to the lot, with the partnership coming at a time when access to live music is limited for consumers.
Vevo and Telstra hope the new initiative will allow users not only to rediscover old favourites but also find new artists they’ll love.
“We are thrilled to partner with Telstra to bring our massive catalogue of music videos to Telstra TV,” Steve Sos, managing director, Australia & New Zealand, Vevo, said.
“Being able to tap into Telstra’s impressive reach and distribution is another step towards our goal of bringing music videos back to the living room.
“In doing so we are also able to significantly increase our growing pool of inventory on the big screen for our commercial partners.”
Vevo opened its Sydney office in 2019.
Telstra TV joins the platforms that Vevo’s extensive music video platform is available to stream on, including YouTube, Amazon TV, Roku, Pluto, Apple TV, Sky, Samsung TV Plus and many more.
“We are very delighted to be bringing Vevo to our Telstra TV users, offering them access to hundreds of thousands of the biggest global music videos on Australia’s leading streaming platform,” Rebecca Haagsma, media executive, product & technology, Telstra, said.
“We know our users love and enjoy the range of music content available via Telstra TV today and the addition of Vevo will only enrich that experience, and further extend on our ambition to become the best aggregator of entertainment for our customers.”
Vevo has reported an increase in music video viewership of over 20% year on year over the past two years globally, and 14% YoY in Australia.
The platform gets 10 million monthly unique viewers in Australia and 2.2 million in New Zealand.