TikTok continues Aussie expansion & looks to fill 20 more roles

TikTok’s rapid growth in the Australian market shows no signs of slowing as the platform looks to recruit 20 new hires for additional roles based in Sydney.

The social media app opened its Aussie office in June, with Lee Hunter as general manager.

A spokesperson told the ABC that new hires will help it “grow and foster Australian content”.

It is hiring for roles in marketing, advertising and growth strategy to build partnerships with public figures, media agencies and broadcasters.

“This includes hiring the right local talent to support the Australian TikTok community across the content, operations and commercial side of the business,” the spokesperson said.

“We are also investing further in our local users, creators and brands. We see huge opportunities to further scale at a rapid pace in Australia and this continues to be a priority market.”

TikTok announced the hire of triple j content director Ollie Wards last week.

“When things like TikTok come along, it’s always exciting. There are revolutions in platforms and tech that you can point to once every decade, and I feel like this is one of them,” Wards told TMN.

At the global level, Australian exec Vanessa Pappas was appointed interim CEO last week, replacing Kevin Mayer in the role.

The company has come under fire in the US from President Donald Trump over data concerns, but TikTok says its Aussie data is stored in the US and Singapore.