Vevo names Alan Price as permanent CEO

Alan Price, who has been holding the fort at Vevo as interim CEO for the past nine months, is now permanently in the role.

Price has been chief financial officer since Vevo’s launch in 2009, having occupied the same position at Sony Music Entertainment, and stepped into the role after the departure of Erik Huggers in December 2017.

During his tenure in the last nine months, Price expanded Vevo’s audience reach across YouTube, and driven innovation around original content and the ways fans access its video offerings.

Vevo is a partnership between Sony Music Entertainment, Universal Music, Group, Alphabet and Abu Dhabi Media,

In a joint statement, Universal Music and Sony Music said: “Alan Price is a seasoned music executive and proven leader who has played a key role in Vevo’s growth and development for almost a decade.

“His deep understanding of Vevo’s mission, and his long track record of success make him the ideal choice to lead the company forward as we continue to support and invest in providing fans with the best premium music video programming.”

The statement said Price will continue focusing on expanding Vevo’s business, while driving innovation around original content.