10 new sessions added to broadcasting conference
10 new sessions have been added to the CBAA (Community Broadcasting Association of Australia) Conference, held in Melbourne from November 10 to 13.
The conference is the largest annual gathering of community broadcasters, to share experiences and acclaim the sector’s achievements in the past 12 months.
Among the ten new sessions are:
Future-proofing your broadcast technologists: how to attract and keep the people who keep stations’ technology running. There are different perspectives on effective management of volunteer broadcast technologies, succession planning and how to future proof this important role in a community radio station. It is presented by: John Maizels (2NSB), Conrad Browne (Vision Australia) and Bernadette Young (612 ABC).
Strategic community engagement: aside from fulfilling station licensing requirements, community engagement can improve programming and strengthen a station’s volunteer base. The Australian Communications Media Authority (ACMA)’s Phyllis Fong will discuss with Maddy Macfarlane (PBS 106.7 FM), Tess Lawley (SYN Media) and Nick Brown (Alpine Radio). The CBAA will also present a new research option available to stations to assist with community engagement.
32.5 ways to win sponsorship revenue: Stephen Pead of Your Sales Solutions presents in an interactive workshop why sponsorship is not that hard to find and maintain provided a station has an effective sponsorship plan in place. Pead has 35 ½ ideas that can be implemented immediately. It includes how to find sponsorship, the importance of prospecting, how to find the right business, how much to charge, and when to talk and when to listen.
Digital radio developments: regional and metro: digital radio listening now averages over 20% of metro radio listeners. David Sice (CBAA) and Philip Shine (DRP) and facilitated by Kath Letch, will focus on developments in digital radio over the past 12 months including content development, funding and policy issues and planning for regional development under the industry-wide Digital Radio Planning Committee for Regional Australia.
Getting the most out of your content: CTMO and the CBAA’s Radio Website Services team on how to develop strategies, build online teams, work out “which content goes where?” and join the dots between on-air and online content to attract a wider audience. It also covers radio apps to convert on-air interviews to online content, phone editors to make short video reports for social media and the CBAA’s station website service RWS Premium.
Women’s Forum: lunch time forum for discussion about issues facing women in community broadcasting and how to resolve them. Relevant ideas will be presented to the CBAA board by its Women’s Representative.
Youth Forum: lunch time forum for delegates aged under 26 to discuss the role young people play in community broadcasting, and any issues they face. Relevant ideas will be presented to the CBAA board by its Youth Representative.
Medialab: runs over two days to learn skills on making audio content stand out online. It includes making graphics and gifs, making easy microvideos with your phone, easy ways to mix photos and audio and audio editing with Hindenburg – the only editing software made for radio producers.
For full conference program, go to www.cbaa.org.au.