Pokémon Go bigger than Twitter, dominates Spotify
New smartphone app Pokémon Go may have been spurred by 30-something-year-olds’ nostalgic penchant for Game Boy and the late ‘90s, but its entrance in the digital-driven world is on track to eclipse its major players.
Source: PokémonGo Facebook
Not only did it surpass app installations on Tinder in its first weekend in the US, it has more users than the four-year-old Snapchat in the US, the six-year-old WhatsApp, and is on pace to overtake Twitter’s daily users.
According to data from SimilarWeb, the Pokémon app is installed in 5% of all android devices and is the fifth top grossing app in the US, beating out smartphone game giantsClash of Clans and Candy Crush.
Its engagement levels have also eclipsedFacebook Messenger, Snapchat, Instagram, and Whatsapp. According to Android Authority, 60% of users who install the app are active users.
Source:Statista
The game that lets you run around outdoors and catch virtual creatures when you’re closeto them is also affecting the Spotify charts.
The streaming service said streams of the Pokémon theme song Gotta Catch ‘Em All have increased362%globally in the past week.
Meanwhile, overall streams of Pokémon songs on Spotify have more than tripled in the past week, and the Top 5 most-streamed tracks on the service are all Pokémon related.
They are:
Pokémon’s top listeners are based in the following locations:
- Los Angeles
- London
- Sao Paulo
- Houston
- Oslo
Spotify is currently hosting 197,000user-generated “Pokémon” playlists and a further53,000 playliststhat are titled “Pikachu”. Due to the spike in streams Spotify is workingon its own Pokémon Go playlist.
The game has also sent Nintendo investors’ shares through the roof. Nintendo’s shares grew by 25% during trading on Monday anditsmarket cap has risen by nine billion dollars to $28 billion.