Australian Social Media 50 Chart Wrap: December 9

It’s an eventful week on the TMN Australian Social Media 50 chart this week. 5 Seconds Of Summer return to #1 up from #3 while Cody Simpson moves back to #3 from #5, falling short of his peak of #2. Anna O sees a small bump up to #6 from #8, a new peak while Kylie Minogue falls to #8 from #1.

Outside the Top 10 things start to get interesting;Tame Impala make great movement to #16 from #23, earning themselves a new peak; while Sheppard move all the way to #28 from #50, another new peak.

No doubt still feeding off the success Tame Imapala enjoyedat the ARIA awards the other week, as well the recent Grammy nomination, their engagement across all channels is up at 34.18%. That’s roughly 643,000 people engaging with their posts.

The band’s Twitter account is rating particularly high with engagement out of the other mediums this week, sitting at 24.27% engagement of their 256,000 followers. It’s their website that seems to be performing the best though, with www.tameimpala.com seeing the second highest engagement out of all the other Australian artist websites.

Sheppard’s success on the chart is a result of a huge amount of engagement the group received this week. Their daily engagement rate across 7 days is a ludicrous 244.68%, a lot of which fed off their significant Twitter activity.

Their account @wearesheppard has just over 60,000 followers and is seeing over 3 million activities across the week. This means their engagement rate is only just south of 730%, rating as #13 out of all the other Australian artists in the Twitter field.

Further down the chart Alison Wonderland takes new peak at #42 from #43, meanwhile Ta-ku sees a small increment of movement, taking #43 from #46 respectively. Melbourne rapper Illy debuts at #49 on the chart.

Click hereto access the full Top 50 for both international and Australian artists.

BrandDatachartsare based on 41 weighted engagement events across 5 channels – website, Facebook, Instagram, Twitter, YouTube – any social media that accounts for more than 2.5% of the world’s traffic.For further details and charts on radio and streaming, visitwww.branddata.com.

Click hereto view all this week’s charts, including our HOT100 national airplay (by genre & state), iTunes, Spotify, Shazam, ARIA, AIR & AMRAP.