Matt Corby launches Rainbow Valley Records with Warner Music Australia

Matt Corby, the chart-topping, multiple award-winning singer and songwriter, can now add “label chief” to his skill set.

Corby and his longtime collaborator Alex Henriksson today (9th February) unveils Rainbow Valley Records, through a new joint venture with Warner Music Australia.

Rainbow Valley Records (RVR) takes its name from Corby’s Rainbow Valley studios in northern NSW, where the likes of Jarryd James, Budjerah, Tia Gostelow, Great Gable and others have cut tracks.

It’s a place so special, he lent its name to his second album, Rainbow Valley, which won the J Award of 2019 for Australian Album of the Year.

Matt Corby

With the new label, Corby and Henriksson are keen to provide an outlet to the talented emerging artists they’re unearthing.

“I’m pumped to step into a different role in the industry,” notes Corby in a statement.

“To assist new and established artists from the perspective on of an artist. I’ve learned a lot over the last decade and am looking forward to bringing my knowledge and experience to the table for this new company. I’m excited to share the music we have already been a part of and will continue to foster with a diverse crew of people, hopefully, for years to come.”

According to a statement, Rainbow Valley Records is poised to sign artists “across multiple genres and diverse backgrounds,” with an MO to showcase, nurture and develop its signings.

“After years of talking to Matt and Alex about music,” comments Paul Harris, SVP of Australian Artists & A&R at Warner Music Australia, “I’ve always been blown away by their insight, and natural gut instinct for what an artist and song really needs. I can’t think of more capable hands to be putting an artist’s vision in.”

He ads, “They just get it. I’m so excited to be working on this new venture with the two of them, and the incredible artists that we’re soon going to be bringing to the world through RVR.”

Dan Rosen

The JV is the first big deal signed off by Dan Rosen in the role as President of Warner Music Australasia.

The former ARIA CEO took the reins at the music major on 1st February. “I am thrilled to welcome Matt Corby and Alex Henriksson into the Warner Music Australia family,” he explains.

“It is a new era for WMA, and Rainbow Valley Records is emblematic of what will stand for as a company – putting great music and brilliant creativity at the heart of everything we do. I cannot wait to start working with Alex and Matt and bringing the artists and music from Rainbow Valley to Australia and the world.”

This article originally appeared on The Industry Observer, which is now part of The Music Network.