Oztix and Tixel team up to combat unethical ticket resale practises
Australia’s biggest independent primary ticketing firm, Oztix, and secondary ticketing platform Tixel have joined forces to protect fans from ticketing rip-offs.
In a bid to combat issues like ticketing fraud and price gouging, all events listed on Oztix will now link to Tixel as the preferred resale marketplace.
Not only does Tixel automatically verify each ticket to ensure its authenticity before listing, but it also caps the resale price at a maximum of 10 per cent over the face value.
As a result, Tixel detracts scalpers and provides a platform for genuine punters who are looking for a safe way to resell their tickets.
Tixel will also link back to Oztix when there is still primary ticket inventory available to ensure that fans are buying direct from the original ticketer when possible.
In turn, Oztix will link to Tixel once an event is sold out in a bid to make it easier to avoid being scammed by fraudulent sellers.
Given that many concerts and festivals are now being announced ahead of summer, there is no better time for the partnership to begin.
“The sheer quantity of new event builds on our platform is something I’ve never seen before and it’s all in response to a huge demand from fans wanting to get back out there,” said Oztix Commerical Director Seth Clancy.
“The partnership with Tixel is landing at the perfect time to give fans more flexibility and confidence as they make decisions about which summer events they want to attend.”
Meanwhile, Sharlene Harris, National Entertainment Manager at ALH Group, a company that operates over 300 licensed venues, said of the partnership: “I couldn’t be happier with this partnership. Dealing with heartbroken punters with fake tickets at the door — everyday people who have been scammed by unscrupulous ticket sellers — has been a problem for some time, but this integration has never been more important than right now. With so many shows and events having to be rescheduled during the pandemic, sometimes up to a handful of times, purchasers that can’t attend on the new date are able to sell their tickets simply and confidently.”
This article originally appeared on The Industry Observer, which is now part of The Music Network.